4 Abr Reseña retrospectiva y crítica del libro de Marshall McLuhan LA GALAXIA GUTENBERG (), un texto clásico de los estudios mediáticos. La galaxia Gutenberg has ratings and 61 reviews. Chiara said: Basically what McLuhan argues in his book is that the invention and diffusion of Gutenb. The Gutenberg Galaxy has ratings and 60 reviews. kingshearte said: I didn’t Galaxia Gutenberg a lui Marshall McLuhan, un canadian umanist, filolog de.

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Iar ca exemplu in sprijinul afirmatiilor teoretice ale sale, autorul aduce pe la mijlocul cartii sale, in josul unei pagini pe dreapta-fata, deci nu verso, descrierea naturaletii si candidei observatii foarte precise a unor locuitori izolati de cultura si civilizatie moderne, fara resurse tehnice in vietuire si care la vizionarea unui film in salbaticia in care niste antropologi au fost ingaduiti sa-si faca cercetarile in vederea emiterii unor teorii valide dupa testarea ipoteelor in mediul populat de aborigenii bastinasi, vad nu esenta, ci detaliile.

I suddenly came to the realization that I jcluhan no idea what I was reading. As always, it depends. Marshall McLuhan, the guru of The Gutenberg Galaxyrecommends that the browser turn to page 69 of any book and read it.

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La galaxia Gutenberg

The main body of the book, part 2, “The Gutenberg Galaxy”, consists of short “chapters”, many of which are just gutenverg, two, or even one page s in length. It is jarshall problem, but not a moral problem; and it would be nice to clear away some of the moral fogs that surround our technologies.

It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. Sigur, se vorbeste in cadru general, dar trebuie luat aminte guyenberg aceasta tendinta si controlata, fara a fi impusa, cu o diplomatie ghidata de interesul benefic al formarii oamenilor isteti, ale caror cunostinte si deprinderi sa poata face din ei indivizii autonomi care se insereaza la locurile lor si-ntr-o etica si o societate profesionala a viitorului care sa se bazeze pe principiile lor sanatoase pentru a facilita mersul viitorului societatii.

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The Gutenberg Galaxy: The Making of Typographic Man

Still fresh after 50 years. But as McLuhan went on, I grew bored of his sorting mculhan into whatever category justified his previous argument, however little sense it made.

And, in general, it seems like you have to know McLuhan if you want to think about the impact of a particular media on culture.

Doing so will reveal a further insight into the purpose of his own book.

But at around pages things start to come together and McLuhan’s commentary on the implications of movable type and the book as commodity and the role of the written word in the articulation of nations, sophisticated economies, globalism, etc becomes compelling. Cornelius Maher rated it really liked it Feb 02, To galaxa other readers questions about La galaxia Gutenbergplease sign up.

No lo recomiendo, pero me Review completo en: This book takes a very broad approach on how the printing press changed the way we communicate, and I agree with the author and the scholars he quotes in that the printing press had far-reaching effects on the world.

Robert Keegan-Walker rated it it was amazing Jun 20, Trivia About The Gutenberg Gal Quoting with approval an observation on the nature of the printed word from Prints and Gufenberg Communication by Aglaxia IvinsMcLuhan remarks:. Explore the Home Gift Guide. McLuhan is fun and has a distinctive way of writing theory that I wish more people had copied.

Sep 02, Timothy rated it really liked it Shelves: I’m not arguing for sticking to authorial intention, but good literary critics can sell the reader on some of the outrageous interpretations that they produce. Its really impossible to talk about McLuhan without sounding trite. Dominic rated it really liked it Sep 10, Return to Book Page. Dans ce livre McLuhan essaie de galxia que l’invention de la presse par Ggutenberg a donne naissance au rationalisme, au dualisme, a la standardisation, et a l’uniformisation culturelle a l’echelle planetaire.

McLuhan himself suggests that the last section of his book might play the major role of being the first section:.

He was able to have the foresight to see how different technologies would effect culture as a whole. There are fundamental insights in the book which are going to demand a lifetime of understanding, including considerations of formal causality; the nature of literature, manuscript and type; seizing the unconscious that was created by the loss of awareness; the rise of nationalism and the split between economics and politics; theories of communication and the imagination; etc etc.


An astonishing book, a dry one, about the effects of the Gutenberg press, a device that shocked the church, brought about new religions, started wars and changed the human race.

The book is unusual in its design. McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book. Although McLuhan wrote inwhat he saw about the electronic age beginning with the telegraph, radio, film, and TV has continued and intensified with the Internet.

I didn’t follow everything in the book, but I did get a lot of ideas.

La Galaxia Gutenberg: Marshall McLuhan: : Books

Natalia rated it really liked it Dec 14, Instead of tending towards a vast Alexandrian library the world has become a computer, an electronic brain, exactly as an infantile piece of science fiction. Yes, at first glance this book is an incoherent mess. For instance, McLuhan contrasts the mcluhaj alarm and revulsion that the growing quantity of books aroused in the latter seventeenth century with the modern concern for the “end of the book.

Basically what McLuhan argues in his book is that the invention and diffusion of Gutenberg’s printing process marked the passage from a balanced kind of linguistic communication – where each sense was taken account of – yalaxia a tiranny of its visual component. Kris Murray rated it it was amazing Mccluhan 14, Movable type, with its ability to reproduce texts accurately and swiftly, extended the drive toward homogeneity and repeatability already in evidence in the emergence of perspectival art and the exigencies of the single “point of view”.